Becoming a successful YouTube personality is not as easy as it seems, but Safiya Nygaard has shown that she’s one vlogger who isn’t going anywhere. The YouTuber is best known for her style and beauty videos, but she originally got her start working as a producer at BuzzFeed, where she co-created the popular series Ladylike. After leaving the company in 2017, Nygaard started her own YouTube channel, which boasts a dedicated following of more than six million subscribers.
What draws fans to Nygaard’s videos is her smart and unique way of creating content. Unlike most style and beauty channels, Nygaard’s isn’t just product reviews and tutorials. She produces interesting and entertaining videos (like wearing nine-foot-long jeans for a week), helpful reviews you don’t see everywhere (like testing out different shopping platforms), and even has an entire playlist dedicated to period advice.
Nygaard has created a successful space for herself on the internet, and it’s fascinating to learn how she got her start. Keep reading to find out how she got to where she is today, and to learn things you never knew about Nygaard, even if you’re a big fan.
She has a fear of bodycon dresses
As a style vlogger, Nygaard is pretty much expected to try out most trends, which she does — but that doesn’t mean she’s a big fan of all of them. In a 2016 video for her BuzzFeed series Ladylike, Nygaard and several others confronted their biggest fashion fears to try to get past their insecurities. In the video, Nygaard revealed that her fashion fear is bodycon dresses, because she doesn’t enjoy feeling exposed. She said, “I just prefer a flowy dress, just in case I want to eat a big lunch.”
Nygaard spent a week wearing a different bodycon dress each day, and by the end, she did feel a little more comfortable in them than she had in the beginning. To sum up the experience, she stated, “This was a little bit of rejection therapy, where it’s like, ‘People are staring at your butt, people are staring at your butt.’ But then after a while, you’re just like, listen it’s my butt, it’s there. What are we are gonna do about it?”
The real reason why Nygaard left BuzzFeed
After 15 months of being a producer for her series Ladylike on BuzzFeed, Nygaard left the company in January 2017. In March 2017, she posted a video on her own YouTube channel explaining exactly why she left. Nygaard said that the reason she left the company was because she wanted more independence, responsibility, and transparency.
She said that she didn’t like how she felt left out of the decision-making when it came to the series she had created. According to Nygaard, she wasn’t involved in meetings with higher-ups and was never given information on the future of the series. At a certain point Nygaard said she had a realization, stating, “I was never going to be able to get the kind of responsibility that I wanted at BuzzFeed.” After a while, she decided she had different goals than the company, and left to focus all of her time on her own channel.
Lucille Ball is her biggest inspiration
As a successful female entertainer, it’s not surprising that Nygaard is motivated by other successful and powerful females in the industry. In an interview with Lithium magazine, she revealed that Lucille Ball is her biggest inspiration. Not only does she think of Ball as one of the “funniest people that has ever lived,” but she’s also inspired by the fact that Ball was one of the first female studio heads in Hollywood. She explained that she feels inspired “by her drive and the amount of [work] she did to make her own content,” adding, “She did it her way and paved the way for a lot of people after her.”
That wasn’t the first time Nygaard talked about her idol. In one episode of Ladylike, Nygaard got a makeover to be “transformed” into Ball. In that episode, she talked about how grateful she was that Ball was such a “trailblazer” in Hollywood. It’s obvious how much influence Ball’s career has had on Nygaard’s own.
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